Why Big Brands Are Spending Millions On NFTs

By Robert Farrington

December 25, 2021

When it comes to alternative investing options, NFTs (also called non-fungible tokens) are one of the most unusual choices out there. An NFT is a digital asset of some kind that is part of the Ethereum blockchain. When you invest in an NFT, you could be purchasing a digital piece of art, the rights to a tweet or logo, or even a character you can use for play-to-earn gaming.

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