Problems facing retailers include too many stores, declining mall traffic and the cost of keeping up with the competition
By: Tonya Garcia
Move over oil and gas.
The retail sector is set to replace the troubled energy sector as the most distressed of 2017, according to ratings agencies, lawyers and analysts, beaten down by the strain of competition from juggernaut Amazon.com Inc. AMZN, -0.03% and a range of other issues.
The sector’s future is looking increasingly gloomy, with the cost of digital investments, trimming excessive store locations and lagging revenue amid declining traffic setting the stage for a spate of bankruptcies and restructurings in 2017 and 2018, experts say. The sector is grappling with changing consumer behavior and shrinking discretionary spending as consumers are faced with higher prices for everything from rent to prescriptions to gasoline.
Fitch Ratings’ “Bonds of Concern” list is filled with retailers, and the agency is expecting the default rate for the sector to jump to 9% in 2017 from 1% over the last 12 months. The retail sector had $38.9 billion in outstanding debt as of December. Research firm CreditSights has an underperform rating on the sector’s bonds.
Charlie O’Shea, Moody’s lead retail analyst, said his firm has 19 retail and apparel companies with a Caa credit rating or below, “the highest amount of highly distressed retail and apparel names since the recession.” That places them at least seven notches into speculative, or “junk” status, making them a high credit risk.
S&P Global Ratings, meanwhile, said the majority of outlooks across retail and restaurants are stable, but the ratings trends are negative.
“Shifting consumer preferences, and patches of global economic and policy uncertainty are contributing to the increasingly negative outlook bias,” the agency said this week.
In 2016, the energy sector was hammered by defaults, distressed exchanges and bankruptcies, although the recent recovery in the oil price to back above $50 a barrel has raised hopes the worst is over.
But the issues facing the retail industry threaten to overwhelm companies that don’t have the liquidity to adjust to the changing landscape. Despite positive January results, the hurdles facing the sector are adding up, but sales are not and it’s already taking a toll.
Eastern Outfitters, whose chains include Eastern Mountain Sports and Bob’s Stores, filed for chapter 11 protection last week, and The Limited filed last month, causing the company to close all its stores.
Macy’s Inc. M, +0.03% Gap Inc. GPS, +0.79% Sears Holding Corp. SHLD, +6.76% and Guess Inc. GES, -0.88% are among the retailers that have announced store closures in recent months. Macy’s and Sears are often anchor stores that are meant to drive traffic to malls, and specialty stores like Gap depend on the boost. Traffic declines are bad for them, mall operators, the restaurants and food courts housed in those malls, and other groups that depend on the mall ecosystem.
“What’s different about 2017 is we’re clearly seeing significant disruption from the rapid movement to online,” said Steve Barr, PwC’s consumer markets leader. He believes 2017 will be a “tipping point” and expects more bankruptcies heading into 2018.
“So at a time when they have significant debt loads, declines in traffic, they’re over-stored and e-commerce is still in investment mode, it presents a challenging profile,” said Barr.
Many of the companies facing trouble are apparel retailers, raising an issue unique to this area: relevance.
“Putting aside metrics like debts and cash, it seems harder to put your arms around it,” said Corali Lopez-Castro, partner at KozyakTropin& Throckmorton. “Trying to keep up with what’s next, then how do you get it into stores, then consumers don’t think you’re cool. How do you give your brand the cool factor?”
The question of how to get merchandise into stores only has one answer: quickly. Fast-fashion, like e-commerce, has changed the way retailers sell and present merchandise. Lopez-Castro highlighted the swift inventory turnover at Zara, an Inditex ITX, +0.19% company.
“That’s why the consumer comes back,” she said. “They go back to the store knowing that they’ll see something new.”
Prolonged challenges can weigh on liquidity.
“A lot of retailers can survive one bad year,” said Philip Emma, senior analyst at Debtwire, a news and research firm focused on fixed-income markets. “But it becomes a problem when you string together a number of bad years.”
The 2015 holiday season, with its unusually warm weather and heavy promotions, hurt many retailers as shoppers were reluctant to buy warm winter clothing during a warm spell. The weather was more seasonal for the 2016 holidays, but the discounting persisted. Add competition and, in apparel, a lack of fresh trends, and there’s another holiday season that falls short.
“For certain retailers, if the business model isn’t sustainable, an initial debt cut might not be enough to get them through,” said Joshua Friedman, legal analyst at Debtwire. While he was reluctant to say that retail would follow in the energy sector’s path to bankruptcies, it’s “not hard to see distressed retail going into the restructuring field.”
The calendar isn’t helping either with Easter, an important holiday after the lull of the first quarter, pushed back this year. “Retailers have to get the goods in and pay for them and then there will be a lag time that will hurt their cash flow and further exacerbate the issues,” said Chuck Tatelbaum, senior attorney in the bankruptcy and creditors’ rights department at the Tripp Scott law firm.
As if that weren’t enough, there’s also political uncertainty, the specter of rising interest rates, and the task of trying to keep up, which all requires cash.
“Do you have the runway to make this change?” asks Moody’s O’Shea, who looks to Wal-Mart Stores Inc. WMT, -0.03% and all of the money it has spent to transform its business, from the multibillion-dollar purchase of Jet.com to price investments.
“It’s expensive,” he said. “The problem for many of these retailers is do they have the financial flexibility to cross the river and get to the other side?”
The latest challenge facing the sector is a doozy: President Donald Trump and his administration are proposing introducing a border-adjusted tax, which would tax imported goods, possibly at a rate of 20%, and subsidize exports through rebates. Trump has called out many companies, particularly car makers, for producing in countries including Mexico and then shipping their products back into the U.S., arguing they should be taxed for behavior that is keeping well-paid jobs out of the country.
Retailers are major importers and apparel retailers import about 98% of their products. No surprise then, that a group of retail CEOs, including from Target Corp.TGT, +0.08% Best Buy Inc. BBY, +1.39% Gap Inc. and AutoZone Inc. AZO, +0.50% are in Washington, D.C.today, to meet with congressional leaders and President Trump to make their case against a border tax.
“Given that retail is the largest private sector American employer, retailers support sound policies that spur economic growth and job creation,” said Brian Dodge, senior executive vice president of public affairs at the Retail Industry Leaders Association.
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